Experience

Founded a consumer HealthTech hardware-and-services venture for the Indian market; in stealth ahead of launch.

• Led end-to-end market-entry strategy: global competitive teardown of the category's incumbent OEMs and service brands across US, UK, EU, and Israel.
• Defined the product-tier architecture, pricing strategy, and direct-to-consumer go-to-market model, translating consumer research into commercial design.
• Built the venture's research and product workflows end-to-end on agentic AI tooling.

An independent, single-maintainer civic-transparency project. Indian cities publish their road-works contracts in theory and bury them in practice. I specified and shipped a website that shows them: the winning contractor, the winning bid, and how that bid compares to the government's own estimate, for every awarded road contract in a resident's ward. I acquired the records by hand where the portal barred automated collection, set the rule that no record is placed without unambiguous source resolution, and directed the AI-assisted build end to end: sourcing, verification, design, deployment.

• Drove 40% year-over-year revenue growth across APAC & MENA, owning the full commercial cycle: identifying, qualifying and closing new business across China, India, SE Asia, Japan, Korea and the Middle East.
• Won 17 new enterprise accounts, including Google, Abbott, Spotify and McDonald's (also Savola Foods, UltraTech Cement, Dilmah Tea), building and converting pipeline from prospecting to close.
• Expanded and grew global accounts into APAC: LinkedIn, IKEA, Hewlett Packard, P&G, Carlsberg, Lindt & Sprüngli and William Grant & Sons, through strategic account planning and land-and-expand.
• Led a cross-functional revenue team of sales, operations and research executives, building the sales playbooks and territory frameworks behind the growth, selling on the company's brand-tracking, creative- and innovation-testing engine.

• Account lead for The LEGO Group across APAC: won $1.5M of new projects by expanding the relationship into Japan, Korea and Australia.
• Grew public-sector / Government of Singapore revenue 125% YoY through differentiated subject-matter expertise (workplace discrimination, Singapore youth attitudes, arts engagement).
• Managed a ~$2.4M multi-market research portfolio across public and private sector: a diverse APAC client base (banking/payments, tech, FMCG, pharma, luxury, QSR).
• Partnered across Ipsos Service Lines (Market Strategy & Understanding, Innovation, Creative Excellence, Public Affairs, Strategy3) spanning APAC, Europe and US; applied behavioural science (System 1/2, heuristics) and led the shift to digital research methods (online communities, mobile diaries, eye-tracking, Miro/Mural co-creation).

Return stint: ran the North India branch to a USD 1.5M annual target (FY17-18) leading a team of 12, servicing Bharti Airtel, Maruti-Suzuki, ITC Hotels and Marico.

Established 2 retail stores and hit INR 3M (~USD 44k) turnover in 6 months; doubled the product range.

• Research Executive, Mumbai, 2006–2007: selected by the Board for deputation to Singapore.
• Associate Manager, Singapore, 2007–2010: grew Unilever flagships Wall's Ice Cream and Pond's by 77% and 317%.
• Business Manager, Singapore, 2010–2012: youngest inducted into the Management Committee; co-created the “Online Forums” digital methodology (Axe, Visa, J&J).
• Senior Business Manager, Jakarta, 2012–2013: built Quantum's Indonesia business from zero; won Mondelez, Heinz ABC, Sampoerna/Philip Morris, IndoFoods.
• Senior Consultant, Bangalore, 2013–2015: multi-market strategic analysis for Walt Disney, Kellogg's, Unilever, Tata Motors, BlackRock.

Led projects on 9 of 13 €1bn Unilever brands across the tenure.

Processed-foods division internship; identified distributors contributing 25% of domestic sales (FY04-05).